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E-Commerce Category Leadership - How to Build an E-Category Plan - Bentonville - September 12th, 2018

E-Commerce Category Leadership - How to Build an E-Category Plan - Bentonville - September 12th, 2018


 
Our Price: $1,055.00


Product Code: E-COMMERCE-BENTONVILLE
Qty:

Description
 

Location – DoubleTree Suites by Hilton Hotel Bentonville
301 SE Walton Blvd, Bentonville, AR 72712
(479) 845-7770

Date – September 12th 2018

Time – 9:30am – 3:30pm Central Time

Deadline for Registration – August 30th 2018

Special Promotion! – Buy ONE pass to the training (at full rate or CMA rate) and send TWO attendees. Allows you to send more participants to this exciting training. If interested, please reach out to Kenji Gjovig at kgjovig@tpg-mail.com for details.


Registration Fee - $1055.00
CMA MEMBERS USE CODE "CMA" FOR 10% OFF

(no refunds)

Audience:

Designed for Category Managers, Buyers, Sales/Account Managers, Shopper Marketers and E-Commerce Experts

Both retailer and supplier attendees welcomed

Training Objectives:

Upon taking this training retailer and supplier attendees will:

  • Have a deeper understanding of omni-channel shoppers and digital/ecommerce trends
  • Create an E-Com Category Plan in phases collaboratively b/w retailer and supplier & how to apply process to a category
  • Have a deeper understanding of how digital and ecommerce work including terminology and metrics
  • Be able to thoughtfully merchandise e-commerce site merchandising and digital marketing components
  • Support & collaboratively develop digital and ecommerce programs that drive category sales
  • Better connect with different retailer and supplier roles and systems/tools to actually execute the plan
  • Implement e-commerce initiatives on an ongoing and agile basis…
  • Bring clear business cases that add value to retailer e-commerce systems roadmaps.
  • Better understand their new role in Digital and Ecommerce and how it is changing to in an Omni-Channel world

Elements:

Examples of Analytics

Workshops by phase

Learning quizzes

Fun and engaging interactions

If you have any questions, please contact David Weisman at 224-234-5387.